In the 1990s, when blogs were first recognized, they appeared in the form of online diaries. This makes it easy for people to share their personal experiences and significant events in their lives. During this era, blogs were built and uploaded manually through some coding techniques. This difficulty limited blogging to a few programmers who have the technicality to build websites.
It was the late 1990’s when different blog platforms like LiveJournal and Blogger developed their platforms with little or no programming knowledge. This fastens the actual growth of corporate blog potentials.
In the early 2000s, a better platform knows as WordPress came up. This platform grew very fast, and it’s one of the most popular blogging platforms where you can easily express your personal or corporate blog potentials.
What is the purpose of corporate blogs?
At the early stage of blogs, business owners prefer to stick with their business websites and have nothing to do with a business blog post. They lack blogging business ideas and the possibility of increasing engagement using blog marketing strategy. Blogs have little of a corporate website and social media features because of its ability to publish post, products reviews, accept comments, and answer questions for more engagement.
Before the introduction of corporate blog potentials to business websites, Visitors to on corporate websites visits, but there was no medium for communication through the site. Except they have to send emails. This alone can make potential customers lose interest in your products and services. Especially when they finally summon the courage to send emails and they where not answered on time.
Now put yourself in the position of this customer. You need to purchase some products for your sick pet from an online website, and you seek the urgent attention of the seller. Because you could not reach them directly via web pages, you decided to send them emails only for them to reply when your pet is dead. You may never want to return to that website again. Let’s examine more corporate blog potentials below.
Frequency of information updates
A business blog is updated regularly following schedule compared to a business website that barely receives any updates or remains static for an extended period. Similar to news and other famous companies that keep their audience engaged daily, blogging seems to appear at the forefront with new and fresh content to help customers. This way they can decide the products or services that will be more beneficial to them.
Affordable marketing tools
Blog marketing is the use of blogs to reach your target audience. Unlike the increased cost of social media marketing, corporate blog potentials make it possible to gather your target audience gradually. Even when your business is offline. It cost little or nothing to put up your business online for people to locate you. All you need is to write organic content using relevant keywords on your product niche and submit it to search engines. The rate at which blogging is growing makes it easy for anyone to create a business on it, to earn a living.
Build brand awareness
One easy way to build your brand awareness is through the use of a blog. Create a blog relating to your business niche, write relevant and helpful content with keywords, and questions your target audience is searching for on the web. Following a recent inbound marketing report, about 80% of corporate websites that attached a business blog to their internet marketing strategy got more customers through their blog platforms.
It boosts your (SEO) search engine optimization
Some of the critical SEO requirements of top search engines are fresh and organic content. This is where blogging comes in. Corporate blog potentials are a straightforward and inexpensive way to create these contents to rank top on search engines like Google search, Bing, Yandex, and others. When writing fresh content for your blog visitors that will compare them to act, include some relevant keywords. It will attract them to your business products and services.
It strengthens a business relationship with existing and new customers
Engaging your customers is a critical aspect of growing your internet marketing and business brand. Business blogging model is designed in such a way that a blog post is written to help your customers undertake a task easily. This will make them see the human figure in your business, and that you care about their wellbeing not only making a profit. Blogs remain the best internet marketing strategy to build this level of trust with your potential customers, and target audience. Through conversational write up.
If you can make your business blog post active via comment session, then you will find it easy to respond directly to their comments, which remains the best method to build trust and the kind of relationship your business needs to grow.
Establish your business to become an authority in your industry
Becoming an authority in the industry you belong, has little or nothing to do with the scale of your business, but the relevant information you constantly supply to the industry. Blogging has all the features you need to write these relevant ideas and publish them online for thousands of people in your industry to read. Corporate blog potentials are mainly effective when there are core issues in your business industry that seeks urgent attention. You can make research on the issue and put it up on your business blog. But you have to be very careful not to reveal any trade secret in the process.
When you publish an expert opinion on relevant issues, your potential customers see you as someone with experience in your field. They will prefer your products and services to others.
Connect more people to your business websites
The main purpose of internet marketing is first to create reputable brand awareness. Blog post remains the best way to undertake this task. It shows your target audience the personality in your business. You can leave a statement or question in your blog comment session that will open fresh conversation with new and existing customers using blog marketing strategy. Blogging gives your brand the sense of a corporate standard, vision, and personality of what you stand for.
Creating opportunities for sharing vital information
This is one great blog feature internet marketers don’t joke with. It has the most powerful benefits and opportunity to boost your business spending little or nothing. Once you create a blog post, a link is generated automatically. Your blog visitors can use your share button to spread your post to their friends via the different social media platforms for more traffic and business exposure.
If you are still researching for the best internet marketing platform to showcase your brand and make it go viral, then try corporate blog potentials. It will not only boost your business sales but also establish you as an authority in your industry. I hope you will make up your mind to use blogs for marketing your business.
Your opinion matters to us. Let’s hear your experience with a corporate blog via our comment session below.